Bursting Blu is a beverage brand that draws inspiration from the vibrant atmosphere of Clearwater, Florida. Our primary target audience consists of college students seeking refreshing experiences during their spring break. The design elements of our packaging reflect the distinctive architectural features of the Clearwater area, creating a unique visual identity.

Bursting Blu encourages consumers to actively participate in our brand's narrative. Each can includes a QR code that invites consumers to submit photos showcasing their enjoyment of Bursting Blu. These images are prominently featured on our social media platforms, website, and advertising materials, effectively transforming our consumers into brand ambassadors.